Natural Diamonds
Beauty, brilliance and value, selected around you.
You can also choose a ring design.
Treasures of our Earth
Natural diamonds, designed in Amsterdam.
For those who value permanence.
Custom-made jewelry using only natural, GIA-certified diamonds.
The Van Amstel Way
Our insistence on true mastery.
Designed in Amsterdam
Finished by master goldsmiths.
Natural Diamonds Only
We work exclusively with natural diamonds—never lab-grown.
From Stone to Setting
Each jewel is built around the diamond, not the other way around.
Small Scale by Choice
We produce fewer pieces to maintain uncompromising quality.
Recognition
GIA, HRD & IGI certified stones only
Rated 4.9/5 by verified clients
How it Works
Selection
Choose your diamond, or entrust us to source one for you
Creation
Designed in-house and expertly finished by master goldsmiths
Approval
A detailed video is shared with you for approval prior to delivery
Delivery or Pickup
Fully insured delivery, or personal pickup by appointment
PERSONALLY SELECTED FOR YOU
Your preferences. Our expert selection.
Tell us what you love and what you would like to spend.
We will personally recommend suitable stones or jewellery and explain our choices.
Natural Coloured Diamonds
Discover a natural colour that speaks to you.
Natural Gemstones
Sapphires, rubies, emeralds and extraordinary finds.
Tennis Bracelets
A natural diamond bracelet, tailored to your style and budget.
Diamond Earrings
Natural diamond earrings, selected and made for you.
Diamond Pendants
A natural diamond pendant, tailored to your style and budget.
Personal expert review · No obligation to purchase
Tennis Bracelet Advisor
Your style
What kind of bracelet do you have in mind?
These are style preferences, not fixed carat weights or prices.
Budget and metal
What would you like to spend on the complete bracelet?
Your budget covers the complete bracelet, including the diamonds, the mounting and the setting work.
Amounts in GBP (£), including VAT.
Which metal would you like?
Optional details
A few optional details
Answer what you know. We will advise on the rest.
Measure around your wrist, just above the wrist bone. We will agree the final bracelet length and fit with you later.
Leave this empty if you would like our advice.
A link to a design or photo you like.
We confirm a delivery date and availability only after checking.
Your brief
Check your brief
You can change any answer before you send it.
Natural diamonds only. We confirm availability, delivery time and the complete price before you order.
Brief received
Thank you — your brief has been received.
Our team will review your preferences and email you a personal proposal. If your preferred combination is not feasible within your budget, we will explain the closest alternatives.
We will respond personally within 1 business day.
Diamond Earrings Advisor
Earring type
What kind of earrings are you looking for?
Budget and metal
What would you like to spend on the complete pair?
Your budget covers two complete earrings, including the diamonds, the mountings and the setting work.
Amounts in GBP (£), including VAT.
Which metal would you like?
Your preferences
Your preferences
We select the diamonds as a pair, considering their appearance, dimensions and quality.
Which diamond shape would you like?
Carat weight per diamond Optional
Tell us what you have in mind. We will work out the design with you personally.
A link to a design or photo you like.
We confirm a delivery date and availability only after checking.
Your brief
Check your brief
You can change any answer before you send it.
Natural diamonds only. We confirm availability, delivery time and the complete price before you order.
Brief received
Thank you — your brief has been received.
Our team will review your preferences and email you a personal proposal. If your preferred combination is not feasible within your budget, we will explain the closest alternatives.
We will respond personally within 1 business day.
Diamond Pendant Advisor
Design
What kind of pendant do you have in mind?
The images are style examples. We agree the exact design with you in our proposal.
Budget, metal and chain
What would you like to spend on your pendant?
Your budget covers the diamond, the mounting and the setting work, plus the chain if you would like one.
Amounts in GBP (£), including VAT.
Which metal would you like?
Would you like a chain?
We will list the chain separately in our proposal, so it is always clear what your budget includes.
Diamond and details
Your diamond and optional details
Which diamond shape would you like?
Carat weight Optional
With your own chain, we will check with you later that the pendant fits it.
A link to a design or photo you like.
We confirm a delivery date and availability only after checking.
Your brief
Check your brief
You can change any answer before you send it.
Natural diamonds only. We confirm availability, delivery time and the complete price before you order.
Brief received
Thank you — your pendant brief has been received.
Our team will review your preferences and email you a personal proposal. If your preferred combination is not feasible within your budget, we will explain the closest alternatives.
We will respond personally within 1 business day.
Discover Van Amstel
Explore our world
Natural diamonds, distinctive design and jewellery made personally for you.
Find your diamond
Search our curated selection of certified natural diamonds.
By private appointment
The Private Collection
Exceptional natural diamonds, sourced for collectors and connoisseurs.
Jewellery collections
View all jewellery
Bespoke jewellery
Create something truly yours
Complimentary 3D design and quotation
Start your design
Natural diamonds
Find your perfect diamond
GIA-certified and personally selected
View diamonds
Van Amstel Diamond: Where Amsterdam Craftsmanship Meets Natural Brilliance and Rarity
Van Amstel Diamond is more than just a jewelry brand – it’s an experience that connects you with the magic and rarity of natural diamonds, ethically sourced and meticulously cut to unleash their inner brilliance. Our story begins in Amsterdam, where generations of skilled artisans have honed their craft, combining centuries of tradition with modern design to create exquisite, timeless heirlooms.
In our ateliers, this heritage meets modern design, resulting in exquisite pieces that tell a story and serve as the perfect expression of your unique style. We offer exceptional value, personalized service, and a journey to find the perfect diamond that is as unforgettable as the piece itself.
As the leading supplier of high-quality certified diamonds in Europe, we bring you:
- The best possible prices for genuine diamonds.
- Customer-oriented service.
- Exclusive handcrafted rings, earrings, pendants, and jewelry by the masters in our ateliers.
- The best possible price for a diamond you have seen elsewhere.
Our diamonds are sourced responsibly, natural diamonds support the livelihoods of 10 million people worldwide. Up to 80% of the rough diamond value can remain with local communities thanks to local purchasing, employment benefits, social programs, investment in infrastructure, as well as the taxes, royalties, and dividends paid from the industry to respective governments¹.
Natural diamonds are a testament to the incredible processes of our Earth, taking billions of years to form under specific conditions of high pressure and temperature¹. This makes each diamond a rare and unique masterpiece of nature.
Discover the Van Amstel difference and explore our collections today. Experience the magic and rarity of natural diamonds and learn more about the diamond industry and its various commitments¹.
1) https://www.naturaldiamonds.com/council
